Campaign Strategy and Messaging with David Axelrod and Karl Rove

Learn campaign strategy and messaging from top political experts through real-world insights, techniques, and case studies.

How to develop effective campaign strategies from grassroots organization to high-level decision making
Techniques to craft and deliver messages that resonate with diverse audiences
Behind-the-scenes perspectives on historic campaigns—what worked, what didn’t and why
Practical tools to target key demographics and optimize digital outreach
How to build compelling narratives that align with candidates’ values and platforms
Real-world case studies on crisis response and strategic pivots
Actionable tips you can apply immediately in political or advocacy campaigns

Docente/Instructor

FORMACCIÓN

Centro de capacitación con metodología propia

alejandrosaonar@gmail.com

Docente/Instructor

FORMACCIÓN

Centro de capacitación con metodología propia

alejandrosaonar@gmail.com

Módulos, unidades y evaluaciones

Class Workbook (downloadable PDF)
Introduction
Starting a campaign
Assessing your candidate
Researching your opponent
Working on a campaign
The Campaign Plan
Understanding the electorate and targeting
Polling and focus groups
Budgeting and fundraising
The campaign message
Campaign Messaging – Case Study
Public Appearances
Getting your message out
Harnessing social media
Direct Mail
Slogans and Logos
Supporting your candidate
Mobilizing volunteers
Debates
Keeping the campaign on track
Identifying influencers
The end of the race
The current state of politics
Parting Words

Detalles adicionales del curso

This program brings together David Axelrod and Karl Rove—legendary strategists behind the historic victories of Barack Obama and George W. Bush—to reveal the core principles of winning campaigns. Participants will learn how to build a compelling platform, craft consistent messaging, and understand the mechanics of modern political campaigns from both sides of the aisle.